Continued structural market growth
Lime’s main focus is on organic growth. Based on the trends described by Capgemini in their market report from May 2018 they estimate that growth in the Nordic software market for CRM systems will increase in the future.
Lime intends to continue to strengthen its presence on existing markets in the Nordic region along with expansion to markets in other parts of Europe, to meet the demand for CRM systems.
Focus on selected verticals
Lime offers pre-packaged CRM solutions to customers in selected verticals (energy, real estate, wholesale and consulting). Lime’s industry-specific expertise in combination with pre-packaged solutions for each vertical give customers advantages in terms of industry-specific products, as well as time and cost savings.
Grow sales from existing customers
Lime intends to maintain and increase sales to existing customers by actively offering add-on products and related expert services during the period following implementation. Further, the company has a dedicated customer success team that works actively to be close to the customer long-term in order to safeguard customer retention and to secure sales of additional products and services.
Continued development of product platforms
Lime believes there is potential to continue developing the product portfolio to strengthen its competitiveness and to attract new customers. With its strong market position, broad customer base and close relationship with its customers, Lime has a strong starting position for cross-selling and add-on sales of new services and features aimed at increasing sales growth and widening existing customers’ use of Lime’s services and solutions.
Selective business acquisitions
An important part of Lime’s strategy is to proactively evaluate strategic acquisitions to strengthen the product offering, expand competencies and resources in the Company, expand geographically and broaden the customer base to enable cross-selling.