About Lime

More about Lime

Nordic CRM experts

Ever since day one, our overarching goal has been to deliver exceptionally user-friendly CRM systems that simplify everyday life for our customers. The balanced mix of commitment and technology has made us one of the market leaders in the Nordic region. Our focus is now on turning all companies into customer magnets who retain their customers and attract new ones.

Lime’s organisation is comprehensive and covers development, sales, implementation and support, allowing for a turnkey offering facilitating efficient and value-creating CRM solutions for the customer. The head office is located in Lund and in addition to this we have eight offices in Sweden, Norway, Denmark, Finland, the Netherlands and Germany. Lime was founded in 1990 and has demonstrated an average growth rate of 19 percent since the year 2000.

Mission & vision

The mission of Lime is to “create customer magnets”, that get to keep their customers and attract new ones thanks to brilliant customer care.

The company focuses on the vision to ”become the leading Nordic CRM supplier by making the users’ working day easier and more fun.”

Lime in numbers

Strategy

Continued structural market growth

Lime’s main focus is on organic growth. Based on the trends described by Capgemini in their market report from May 2018 they estimate that growth in the Nordic software market for CRM systems will increase in the future.

Geographic expansion

Lime intends to continue to strengthen its presence on existing markets in the Nordic region along with expansion to markets in other parts of Europe, to meet the demand for CRM systems.

Focus on selected verticals

Lime offers pre-packaged CRM solutions to customers in selected verticals (energy, real estate, wholesale and consulting). Lime’s industry-specific expertise in combination with pre-packaged solutions for each vertical give customers advantages in terms of industry-specific products, as well as time and cost savings.

Grow sales from existing customers

Lime intends to maintain and increase sales to existing customers by actively offering add-on products and related expert services during the period following implementation. Further, the company has a dedicated customer success team that works actively to be close to the customer long-term in order to safeguard customer retention and to secure sales of additional products and services.

Continued development of product platforms

Lime believes there is potential to continue developing the product portfolio to strengthen its competitiveness and to attract new customers. With its strong market position, broad customer base and close relationship with its customers, Lime has a strong starting position for cross-selling and add-on sales of new services and features aimed at increasing sales growth and widening existing customers’ use of Lime’s services and solutions.

Selective business acquisitions

An important part of Lime’s strategy is to proactively evaluate strategic acquisitions to strengthen the product offering, expand competencies and resources in the Company, expand geographically and broaden the customer base to enable cross-selling.

Lime & sustainability

Sustainability report 2020 (pdf)