Lime CRM
Industry-specific CRM for the entire customer journey
A unifying platform where multiple departments can collaborate around their customers. Easy to customise to match industry-specific workflows.
Selected customers
Profitable growth since 2000.
For twenty-five years, Lime has had an average annual growth rate of 18 per cent and an average annual EBITA margin of 25 per cent. Here you will find the latest report, the financial calendar and company facts.
18%
Average annual growth in revenue since 2000
25%
Average EBITA margin over the same period
774 MSEK
Revenue LTM at the end of Q2 2026
Revenue & adjusted EBITA, 2000–2025
Latest press release
Nomination Committee appointed ahead of Lime Technologies’ 2027 Annual General Meeting
Next event
Interim report Q3 2026
Join the webcast at 09:30 CET (opens in a new tab) This is Lime
For the best customer journey
We are Lime: the Customer Journey Company. Founded in 1990, with approximately 500 employees at offices across Europe.
Business idea
A comprehensive SaaS provider of customer relationship solutions with strong local presence
We sell and work directly with customers in every market, without intermediaries, building long-term partnerships.
The CRM market value chain
Others fragment it. We own it all.
We have always competed with global giants. They develop software and rely on a network of partners for sales, implementation, integration and support. We own the entire value chain.
How competitors work
Development
Sales
Implementation
Support & management
Global software giant
Local reseller
Implementation partner Systems integrator
Consulting firm Support provider
How we work at Lime
One vendor - all the way
Development
Over 30 years of experience developing CRM software.
Sales
Local sales teams. Our experts guide customers in the right direction.
Implementation
Hundreds of implementations per year, backed by in-house industry expertise.
Support & management
We stay with customers after go-live, with ongoing support and continuous development.
Development
Over 30 years of experience developing CRM software.
Sales
Local sales teams. Our experts guide customers in the right direction.
Implementation
Hundreds of implementations per year, backed by in-house industry expertise.
Support & management
We stay with customers after go-live, with ongoing support and continuous development.
Two revenue streams
Software 68%
Consulting 32%
68% is recurring software revenues, a share that is gradually growing.
How we make a difference for our customers
Experts in selected verticals
Both sales and consulting teams have deep industry knowledge, and we handle implementation ourselves.
Lower total cost of ownership
We sell software, not consulting hours. That makes Lime cheaper for customers to own, year after year.
Top-ranked support
Local support is always included. We answer within three rings, and the same number applies all the way through.
Customer guarantee
Over 95% of our CRM implementations succeed, compared to 60% in the industry. We stand behind what we deliver. If the customer is not satisfied, we'll make it right.
Over
1 million
users
Over
7,500
customers
In
6
markets
History
Four phases of profitable growth
- 1990–2007 Phase 1 · Entrepreneurial phase55 MSEK net revenue 2007
- Three students from the Faculty of Engineering at Lund University founded the company in 1990, evolving from contract programming to the first proprietary sales tool within two years.
- Lime CRM launched in 2002.
- 2008–2013 Phase 2 · Expansion phase101 MSEK net revenue 2013
- Subsidiary of Bisnode.
- Expansion to Finland and Norway.
- New platform Lime Go launched.
- 2014–2018 Phase 3 · Transformation phase244 MSEK net revenue 2018
- PE company Monterro becomes owner, transition to subscription model (SaaS).
- Brand transition from Lundalogik to Lime.
- Expansion to Denmark.
- Acquisitions: RemoteX, Netoptions and Sparta.
- 2019–today Phase 4 · Public phase740 MSEK net revenue 2025
- Listed on Nasdaq Stockholm since December 2018.
- Expansion to the Netherlands and Germany, development hub in Poland.
- Acquisitions: Janjoo, More Intenz, Userlike, Sportadmin, Plan Plan and OnePortal platform.
Show timeline
Platforms
Four platforms, one Lime
Lime CRM is our largest platform, at approximately 75 per cent of net revenue. The three smaller ones add new functionality and further customer segments.
Lime Connect
AI-driven customer communication
An AI-powered tool for live chat and customer communication, built for businesses that want to attract more leads, delight their customers, and deliver efficient service across multiple channels.
Selected customers
Lime Go (Agentic)
User-friendly CRM for B2B
Streamlines the sales process for B2B sales teams and enables data-driven decisions. Lime Go Agentic is the new AI-first version.
Selected customers
Lime Sportadmin
Management system for sports clubs
An all-in-one solution for the club, teams, and members covering administration, membership management, communication, and payments.
Selected customers
Lime is held together by a strong organisation and values-driven corporate culture.
More about our culture Why now and why Lime
The world is changing. We are built for it.
Three structural shifts are reshaping the software market simultaneously.
01
Shift
Geopolitics shifts
Europe wants to own its data and platforms. By 2030, over 75% of European companies will have moved to sovereign solutions, compared to 5% in 2025.
Our answer
One of Europe's largest CRM providers
European since 1990, while all major CRM competitors are American.
Read about our European position 02
Shift
Generic is not enough
Customer-specific, verticalized solutions grow roughly 3 times faster than generic platforms.
Our answer
Deep expertise in selected verticals
Domain expertise and industry-tailored software for specific, business-critical processes.
How we work with verticals 03
Shift
AI development
Investments in AI-driven CRM: $34bn (2024) → $216bn by 2029 (44.7% CAGR). Autonomous agents alone: 256% CAGR.
Our answer
A natural home for Agents
Agents need software to work in. We build that platform, where business-critical processes already live.
Lime in the AI eraSource: Gartner
Structural advantage
The European alternative
A structural market shift, with our positioning built in.
“We are what we have always been: culturally, geographically, and organisationally rooted in Europe since 1990, with ownership of the entire value chain and direct local customer relationships. That gives us unique differentiation in a market dominated by global giants.”
Why now
- CLOUD Act: US authorities can request data from US vendors. Political uncertainty makes that a real risk.
- EU CADA (June 2026): proposed to restrict American access to public procurement.
- National mobilisation: France exiting Windows (2.5 million units), Denmark phasing out Office 365, Swedish data protection authority IMY urging businesses to plan alternatives.
- Sovereignty already a buying factor in our customer conversations - especially in data-sensitive sectors such as utilities, real estate, and municipalities.
Market size
- 85%
of Europe's cloud is delivered today by American providers
- 3x
Europe's sovereign cloud market will triple - to 23 billion USD by 2027
- 75%
of European businesses will have moved to sovereign solutions by 2030 (up from 5% in 2025)
Source: Gartner
Presence across Europe
Twelve offices, six markets
European since 1990. Twelve offices across six markets, plus a development hub in Kraków.
- Sweden
- Stockholm, Gävle, Gothenburg, Lund, Malmö
- Norway
- Oslo
- Denmark
- Copenhagen
- Finland
- Helsinki
- Netherlands
- Assen, Utrecht
- Germany
- Cologne
- Poland
- Kraków · Development hub
Two segments
Lime divides its business into two reporting segments: Sweden and Rest of Europe.
-
Sweden
528.3 MSEK +6% LTM Q2 2026Share of revenue 68%Lime's home market and largest segment. Market leader in real estate, utilities, and sports clubs. Despite a leading position, there is considerable scope to continue growing going forward.
-
Rest of Europe
245.5 MSEK +14% LTM Q2 2026Share of revenue 32%Enormous growth potential, particularly in Germany – currently our fastest growing market. Our breakthrough among German utility companies during 2025 shows that our long-term vertical focus is paying off.
Strategy & market
Depth in selected verticals
Our strategy is clear: depth in selected verticals, AI as an integrated part of our products, and a business model built on customer-centric business value. We aim to be Europe's best CRM provider.
Four focus verticals – 70% of revenue
Generic standard solutions are no longer sufficient to meet the demands of modern B2B businesses.
We offer industry-leading expertise and tailored solutions for four selected verticals - a combination that creates business-critical value for our customers and a structural competitive advantage that cannot be replicated.
- Utility
Work orders, field services, and customer communication in one system – from new connection to ongoing operations.
- Real estate
Complete oversight of properties and tenants, with rentals, customer care, and payments integrated.
- Wholesale
A 360-degree customer view that connects order management, marketing, and existing business systems.
- Membership
All member service consolidated – registration, communication, events, and engagement in one place.
This is how deep we sit
A business-critical flow at a utility customer.
Wallbox installations, from the order on the website to completed delivery. Not a database where information sits, but a System of Action where the business runs.
One example among many. Every Lime customer has their own business-critical flows.
15
steps
4
Lime products
1
platform
Lime CRM Lime Portal Lime Forms Lime Marketing AI opportunity Always a decision-maker in the loop
Three AI agents can live in the flow
The order receiver The dispatcher The administrator
The end customer, several departments at the utility company and an external installer all move through the same flow, integrated with the customer's surrounding systems.
Show the flow
The customer orders a wallbox on the website
Lime Forms
AI
A deal is created in Lime with product lines
Lime CRM
AI
Parallel track
Order confirmation is sent when the deal closes
Lime Marketing
AI
The utility company creates a work order linked to the deal
Lime CRM
AI
The work order appears in the Portal, status New
Lime Portal
AI
Parallel track
Email reminder to the supervisor
Lime Marketing
AI Human in the loop
The supervisor sets Started + planned week
Lime Portal
AI
Parallel track
SMS to the customer with information and a form
Lime Marketing
AI
The installer contacts the customer
Outside the system
Parallel track
The customer completes the form with details and photos
Lime Forms
Installation at the customer
Outside the system
AI Human in the loop
The work order is documented and set to Installed
Lime Portal
AI
Information and articles are added in Lime
Lime CRM
Human in the loop
The utility company checks and sets Complete
Lime CRM
AI
SMS to the customer: 'installation completed'
Lime Marketing
Agents that can live in the flow
1
The order receiver
Receives the order via Lime Forms at the start of the flow.
2
The dispatcher
Plans and delegates the incoming order.
3
The administrator
Tidies up after a reported work order and notifies the customer.
AI strengthens the flow. Large parts can be automated, with people remaining in the critical decisions.
Where the agents work
AI agent platform for CRM
Companies know they need to implement AI, but few have a clear picture of how to succeed. Our role is the same as in every technology shift: to guide the customer through it, in their industry, on their terms. AI is no different - it is a natural extension of the core processes we already help them with.
This is our strength
Software and expertise - inseparable.
Our vision is to help customers create strong customer experiences in business-critical processes through our software and our expertise. It is the combination that creates significant customer value.
20%
The software the customer meets
80% lies beneath the surface, unseen by the customer but determining whether the software creates value
- Regulatory compliance (NIS2, GDPR and more)
- Deep, complex integrations
- Industry knowledge
- Consulting services – training, project management, behavioural change
- Security
- Customer data for insights
- Customer relationships
- Support
- Sales engine
- Continuous deliveries and improvements
- 30+ years of CRM and customer journeys
Regulated sectors such as utility, real estate and municipalities need a reliable, established partner.
Read about our security and certifications The current state
Where Lime stands right now
205.3 MSEK
Revenue, Q2 2026
+12% vs Q2 2025
774 MSEK last 12 months
552.2 MSEK
ARR at end of Q2 2026
+10% vs Q2 2025
52.1 MSEK
EBITA, Q2 2026
+18% vs Q2 2025
195 MSEK last 12 months
25 %
EBITA margin, Q2 2026
Updated March 2026
Financial targets
With increasingly efficient implementations and better software, the share of recurring software revenues is gradually rising in relation to consulting revenues. The Board therefore replaced the growth measure in March 2026 with ARR growth > 18 per cent and raised the EBITA margin target to > 27 per cent. The targets for capital structure and dividend remain unchanged.
ARR GROWTH, LTM Q2 Target >18%
10%
ARR growth, LTM Q2 2026
Lime's objective is to achieve annual ARR growth exceeding 18% over the medium term.
Comparative figures state net revenue growth as financial targets were updated from net revenue growth to ARR growth during 2026.
2025: 8% 2024: 19% 2023: 18% 2022: 21%
EBITA MARGIN, LTM Q2 Target >27%
25%
EBITA margin, LTM Q2 2026
Lime's objective is to achieve an annual EBITA margin exceeding 27% over the medium term.
Target was raised from >25% in March 2026.
2025: 25% 2024: 25% 2023: 26% 2022: 26% 2021: 27%
NET DEBT / EBITDA, LTM Q2 Target < 2.5x
0.4
Net debt / EBITDA, LTM Q2 2026
Lime's objective is that net debt, excluding lease liabilities, in relation to EBITDA shall be less than 2.5x. This enables balanced financing for growth.
2025: 0.6 2024: 0.9 2023: 0.5 2022: 1.0 2021: 1.6
DIVIDEND Target >50%
54%
Dividend 2025
Lime intends to distribute available cash flow with regard to the company's debt and future growth opportunities, including acquisitions. The dividend is expected to correspond to at least 50 per cent of Group net income.
SEK 4.50 per share, approved at the Annual General Meeting on 21 April 2026
2025: 4.50 2024: 4.00 2023: 3.50 2022: 2.80 2021: 2.60
Summary - Investment case
Six reasons to invest in Lime
Lime has delivered profitable growth since 2000: an annual average growth rate of 18 per cent and an EBITA margin of 25 per cent.
- A comprehensive European SaaS provider with local presence in growing markets7,500+ customers in 6 countries
- Strong organisation & values-driven company culture. Attractive employer.16,850 applications for open positions in 2025
- Our AI agents streamline existing, business-critical processesThe natural AI partner - software & expertise
- Business-critical solutions for selected industry verticals70% within 4 focus verticals
- Strong & growing cash flows with low customer concentration68% recurring revenues, top 10 customers account for less than 7% of revenue
- Acquisitions for additional growth & strengthened product offeringOrganic at its core - add-on acquisitions for growth
Investor FAQ
Frequently asked questions
Three questions for the CEO right now
From the Q2 2026 report-
1 What does the European trend towards digital sovereignty mean for Lime's business in the coming years?
We are, and have always been, local and close to our customers – in language, support, culture, organisation and data handling. Being close to our customers has always been an important competitive advantage, but what is new for us is that our European heritage is now a direct differentiator. According to Gartner, 75% of European companies will choose software on the basis of sovereignty by 2030, up from around 5% today. Given that our largest competitors are American and that we are one of the biggest players in Europe, we naturally see a significant opportunity here. Beyond being a European company serving other European companies, we already have the capability to offer solutions with no connection whatsoever to American providers. We are also well underway with developing a fully European cloud offering – something that is being requested in many customer dialogues.
-
2 Growth in the professional services business, Expert Services, is higher than software growth in Q2. Is this something we can expect going forward as well?
We are a product company and view our professional services business as an important strategic complement – a central part of the offering that ensures customers get real value from their investment, with us as their trusted adviser. The strong growth in the quarter is a result of high utilisation and a solid quarter overall, but is partly explained by weak comparative figures from 2025 and two additional working days in Q2 2026. As AI streamlines technical implementations and customisations, our consultants gain greater opportunities to act as advisers and domain experts, increasing the value delivered to customers. We do not optimise Expert Services for growth, and over time we expect software to account for an increasing share of total revenue – fully in line with our financial targets.
-
3 You have developed an entirely new AI product, Lime Go Agentic. What is the thinking behind it, and how does it relate to the rest of the product portfolio?
Lime Go Agentic is a new and focused product, built from the ground up using today's best AI tools and 30 years of European CRM expertise. It should not be confused with Lime CRM, which is a considerably broader and more complex platform. Lime Go Agentic shares the core value proposition of Lime Go – prospecting and access to company data in real time – but is built agentically. This means that AI agents actually perform work on behalf of the user, rather than merely assisting: researching prospects, preparing meetings, logging calls and writing follow-ups – whilst the salesperson focuses on selling. The human always has the final say, and all data is handled within the EU. Even at beta stage, we are already seeing how the system eliminates manual steps for users. We are rolling out the product progressively, and it runs alongside the current version of Lime Go.
Three questions for the CEO from Q1 2026
From the Q1 2026 report-
1 Why should you choose Lime as a supplier instead of vibe coding something yourself or bringing in services from a dedicated AI company?
We are a partner and our promise to our customers is to help them become even better at customer management. Our software and our expertise are inseparable – it is the combination that creates great customer value. The software – the part that is becoming easier to replicate in an AI-driven world – accounts for 20% of the business. The remaining 80% is our true competitive advantage: deep industry knowledge, established customer relationships and enormous amounts of data around business-critical processes built up over thirty years. Add to that security, regulatory compliance (GDPR, NIS2, AI Act), complex integrations and ongoing maintenance. That is the package that allows customers to use AI with confidence in their core operations – with us as their responsible partner.
-
2 Lime recently updated its financial targets, with the growth target now based on ARR and the EBITA margin raised to 27% in the medium term. When will we see the effect on profitability?
The margin expansion is driven by two aspects that are already in motion. The first is the mix shift: as software grows as a proportion of our total revenues, the margin improves naturally, since software carries a significantly higher gross margin than consulting services. The second is our own productivity: we use AI internally to become more efficient, which means we do not need to grow our workforce at the same pace as before to drive the same growth. Together, these two forces create a successive margin expansion, and we expect full impact in the medium term.
-
3 Germany is an important growth market for Lime – how do you see the prospects there going forward?
It is tremendously exciting that our long-term investment in the German utility market has had such an impact over the past year. We have built this methodically over several years, and now we are winning several important deals quarter after quarter. Our many years of experience as a leading supplier in the Nordics positions us well amongst the competition. By combining software with deep industry knowledge, we solve business-critical processes, creating genuine customer value and long-lasting partnerships. The German utility market is significantly larger than the Nordic one – we have barely scratched the surface of its potential.
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